#Jio tv app in samsung smart tv plus#
As with the 1st Screen Plus format, only media and entertainment companies will be able to run Discovery Masthead campaigns in the home screen Universal Guide, but any advertiser - such as a food or beverage brand - will be able to buy the app store ad placement. Unlike the 1st Screen Plus ad format, only one advertiser will be able to run a Discovery Masthead campaign at a time in order to give that advertiser 100% share of voice, Fochetta said. That trend also applies to Samsung’s new Discovery Masthead format that will appear in its smart TV platform’s app store as well as its Universal Guide that lists programming, such as shows, movies and live sports broadcasts, available across its platform. An Amazon spokesperson confirmed the test and said the company has also rolled out a “Sponsored Content Row” for app and channel advertisers to showcase a list of 10 or more titles from their service.
#Jio tv app in samsung smart tv movie#
of its Sponsored Display ad format that inserts a display ad on its Fire TV platform’s home screen for people to click to install a streaming app, rent a movie or subscribe to an Amazon Prime Video channel, according to a page on Amazon’s website for advertisers. Meanwhile, Amazon is testing a new self-serve option in the U.S.
Later this year, Roku plans to roll out a product called Roku Recommends, a brand-sponsored video that will feature a host highlighting shows and movies available across its CTV platform. Samsung is not alone in rolling out new ad products to push audiences to find what to watch. The 1st Screen Plus ad format is intended to seize on the struggle audiences sometimes face when turning on their TV but are unsure what to watch, according to Forchetta. The ad format is only available to media and entertainment companies that will be able to use it to promote their streaming services, such as by running trailers for new shows or movies.Īdvertisers will have the option to buy out the ad placement so that everyone who turns on an eligible Samsung smart TV during a set period of time will see their ad, or they can target their campaign to specific audience segments via Samsung’s audience data, which uses automated content recognition technology to track what opt-in audiences watch on its TVs and serve ads to people based on whether they watched “Monday Night Football” last season or stream a lot of sci-fi shows and movies. “We almost train the users to go there,” Fochetta said. Hovering over the thumbnail will trigger the ad to expand on-screen and either display a static image or automatically play a video with the sound on. When a person first turns on their Samsung smart TV - provided it’s a 2018 or later model - an ad thumbnail will appear in the first slot in the home screen menu. “Smart clients always want more space on the TV itself, and because we own the hardware and the operating system, we have the ability to create unique ad experiences so advertisers can engage their audiences, deliver interesting content and graphics,” said Tom Fochetta, svp of Samsung Ads.Īudiences will have a hard time not engaging with Samsung’s new 1st Screen Plus ad format.